Celltick Technologies Ltd., the pioneer of Active Content Marketing, has introduced a new medium into the mobile space. Its flagship product,
LiveScreen™ Media, allows content providers and advertisers to broadcast targeted content and marketing messages to millions of mobile idle screens, turning them into a network of interactive personal billboards and creating a strong revenue stream for operators.
Millions of Daily Transactions
With a reach capacity of 200 million users and over 35,000,000 monthly transactions,
LiveScreen™ Media-powered services have already proven the power of the idle screen, positioning it as one of the leading mobile marketing channels for active content discovery and promotion. For more than five years
leading operators worldwide have been using Celltick’s platform to promote mobile content and drive traffic to their data services.
LiveScreen™ Media works by displaying dynamic, fresh and engaging content appetizers on mobile phone screens when – and only when – they are not in use. News headlines, sport reports, weather updates, music stories, gossip and games attract users to react – and when they do, all they have to do is click twice to connect to any kind of relevant mobile service.
Making Mobile Marketing Work
As mobile marketing establishes its place in the digital marketing mix,
advertisers are already paying real money to use
LiveScreen™ Media. Leading operators worldwide have adopted Celltick’s vision and created a new medium for content and advertising.
This is due to the fact that
LiveScreen™ Media has the unique ability to collect content and marketing messages from multiple sources and match them to dynamic user segments and profiles.
Celltick cooperates with mobile operators to turn their idle screen medium into a powerful revenue driver. The company has close relations with global and local
content providers and media agents, enabling it to offer the service as a complete business-in-a-box solution.
Market Impact
Celltick systems are already deployed by more than 25 mobile operators in Europe, Asia Pacific, South America and Africa.
Founded in 2000 and privately owned, Celltick is headquartered in the UK with offices in Russia, Singapore, India, Thailand and Brazil and R&D in Israel.
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