It’s a rare, unexpected, precious moment in time: A customer calls and tells you…he is happy. When’s the last time it happened to you? Here’s my story.

Background: We developed the Start Magazine Content Monetization Platform for a couple of reasons. Yes. We wanted to earn revenue. But deep down, we believe “Content is King” and that adding engaging content to an application is not just a revenue tool, but a great differentiator and retention tool as well.

So I recently got a call from one of the applications we are working with.

Just so you understand, the vision I originally “sold” him emphasized the revenues he could earn by adding our magazine to his app. This benefit, however, was apparently of less interest to him.

This developer had built a “transportation sidekick” application, showing you the best way to get from point A to point B via the local metro/subway/bus system.

His main problem was engagement; he has close to a million installs, but DAU (daily active users) figures were extremely low. Another problem was session duration time. Users open the app, do their thing, and…leave. Never longer than a 50-second activity.

The idea of adding a white-labeled magazine to his app was “an interesting experiment” (his original words), and while skeptical, he was ready to give it a try.

We created for him a premium content magazine in four languages, comprised of News, Sports, Entertainment, Celebs, Music, and Videos. The full package.

The results?

  1. Session duration increases from 50 seconds to over 4 minutes. People actually stayed in the application while they were waiting for their transportation to show up.
  2. People started to use the application on a daily basis. Yes, they actually opened the app just to read the content, creating a spike in DAU of approximately 30% more DAU.  It made the app sticky and helped expose users to additional features.
  3. And the final upshot? Yes, he increased revenues as well.

Once again, a great demonstration that content is an excellent way to get your app’s users engaged in new ways.

Have your own app?
Need to get your users better engaged (and increase your revenues while doing so)?
We work with any application, big or small. Contact us to find out how…
https://www.thestartmagazine.com/developers/

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