|
|
|
| HutchAlive |
|
|
|
HutchAlive was launched in January 2003 by eight operators owned by Hutchison across India, operating under the Hutch and Orange brands.
The service delivers active content to the otherwise idle screens of over 1.8 million users and continues to grow.
HutchAlive was launched in a wide media campaign
"Celltick's platform has been a crucial element in our innovation strategy. It allows us to offer customer choice and to deploy innovative services that really get used."
Balu Nayar, Head of VAS, Hutch
Hutch’s own data, supported by independent research, demonstrates the power of LiveScreen:
Results of an independent survey conducted in August 2004 among HutchAlive users
|
|
|
Users love it
- 89.2% of users opted to keep the service active
- 72% view their active content at least once a day
- 26% say they’re more likely to stay with Hutch
LiveScreen drives revenue
- 83% of users increased their phone usage since receiving LiveScreen
- 30% of users generate revenue from data services (up from 2% prior to HutchAlive)
- Over 450,000 LiveScreen users click through to revenue-generating content each month
|
|
|
|
Copyright 2000-2006 Celltick Technologies. All rights reserved. Use of this site indicates you accept the Terms of use
|
|
site by Gecko
|
