Celltick

Pop Screen Exceeds First Month's ARPU Targets

November 25, 2009

Powered by Celltick's LiveScreen Media, Pop Screen has achieved a remarkable user uptake with 20% of enabled users interacting with the service and generating an ARPU rate of $1 per user. Golan Shaked, Celltick's Vice President of Media Services estimates that with the introduction of more premium content to the service and the expansion of the programming plan ARPU rates will exceed $2.5 annually.

Telkomsel has initially distributed 3 million SIM cards with the Celltick applet and is scheduled to embed the application on all SIM cards hitting the market going forward. Positioned to evolve as a targeted mobile marketing medium, POP SCREEN is offered as a common service across Telkomsel's entire product range and current subscription plans.

POP SCREEN broadcasts news, sports, business, entertainment, and lifestyle teasers, directly to the mobile phones' idle-screens, creating a synchronized, interactive network of personal billboards. Revenue from the service is generated by content downloads, subscription services and premium content applications. The platform also serves as a unique idle screen advertising platform.

Celltick's LiveScreen Media was selected by Telkomsel as the ideal content delivery and mobile advertising solution. With over 80 million subscribers to reach, LiveScreen Media's ability to achieve critical mass through SIM distribution combined with utilizing its cost effective message delivery through cell broadcast capabilities were deciding factors for Telkomsel. Celltick is now focused on increasing customer loyalty to the service and segmenting users based on available demographics and content consumption habits in order to set the foundation for effective advertising campaigns on the service.

Jajang Munajat, Telkomsel's General Manager of Value Added Services Application & Portal Management commented: "We are proud to be able to provide our subscribers with POP SCREEN. This LiveScreen Media-powered service will provide our subscribers added value across Telkomsel's entire range of products, which is aligned to Telkomsel's vision of being the best mobile lifestyle provider in the region."

Ronen Daniel, CEO of Celltick said: "Celltick extends a warm welcome to Telkomsel, another member of the SingTel Group to join Celltick's customer circle. While Celltick has over 40 operator customers around the globe, this is our first LiveScreen Media deployment in Indonesia. This deployment further expands the mass reach of Celltick's idle-screen content and mobile advertising solutions."

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Celltick (www.celltick.com)
Celltick Technologies Ltd., pioneer of Active Mobile Marketing, has established a new medium in the mobile space. Its flagship product LiveScreen^TM Media, allows content providers and advertisers to broadcast targeted content and marketing messages to millions of mobile idle screens, turning them into a network of interactive billboards, creating a strong revenue stream for operators. The company has close relations with all mobile industry players and partners. Founded in 2000 and privately owned, Celltick is headquartered in the UK with offices in Russia, Singapore, India, Thailand, Brazil and Israel.