Celltick

Celltick is the leading provider of idle screen mobile marketing solutions. Led by LiveScreen® Media – a unique managed service that transforms the idle screen into an interactive mobile media channel – Celltick leverages and personalizes the mobile phone to generate value throughout the mobile marketing ecosystem. Enabling cost-effective mass subscriber reach, creating unprecedented monetizing opportunities for operators, advertisers and content providers, and enhancing the user experience, Celltick delivers on the promise of mobile marketing.

While the mobile phone is widely considered to be the most significant communications device of this generation, its potential as an effective means for marketing is only now materializing. Global spending on mobile marketing is forecasted to rise annually by as much as 50% and surpass $13 billion by 2011, according to eMarketer. And idle screen marketing is expected to be among the fastest-growing engines within this burgeoning area, according to Juniper Research.

Celltick unleashes the power of the idle screen, enabling operators, advertisers and content providers to overcome the limitations of traditional mobile marketing approaches. By using Celltick's LiveScreen Media managed service – comprised of a delivery platform, local and international content, and brand advertising – subscribers can complete "transactions" in just two clicks, whether consuming content, responding to promotions, or activating value-added services. And since Celltick's non-intrusive solutions utilize proven broadcast technology, are deployed as a SIM-embedded or handset client, and support all major network infrastructures, they cost-effectively reach millions of subscribers in just seconds.

Founded in 2000, Celltick handles over 35 million monthly mobile transactions through agreements with over 25 leading operators worldwide. Privately owned with headquarters in London, Celltick operates a network of sales offices throughout Europe, Asia and South America, as well as an R&D center in Israel. Leveraging mobile broadcast expertise, extensive deployment experience, and strategic alliances with world-leading SIM vendors, content providers and brands, Celltick is driving mobile marketing forward – from zero to 35 million in just two clicks.