LiveScreen® Media for Operators
Operator Challenges
As voice revenues and ARPU continue to fall, mobile operators are more hard-pressed than ever to generate new sources of revenue easily and efficiently. Given the increasing availability of diverse mobile content, value-added services and advertising, operators require a new communications channel that can cost-effectively deliver these revenue-generating opportunities in a user-friendly, targeted fashion.
Value Proposition
With LiveScreen Media, operators can non-intrusively deliver segmented content, rich media and advertising to a virtually unlimited number of users at little to no risk. Unlocking a new revenue source via targeted teasers appearing on the idle screen, LiveScreen Media rapidly and easily expands the offering of operators, helping them make the most of today's burgeoning mobile marketing opportunities, as Celltick's Case Studies demonstrate.
LiveScreen Media creates value for operators by:
- Boosting revenues from increased traffic, content and service consumption, and mobile advertising
- Raising monthly ARPU from value-added services (VAS) by up to 30%
- Driving usage of data services (e.g. WAP, SMS, MMS, IVR) by 20% compared to typical take-up rates
- Building customer loyalty and reducing churn via personalized teasers
- Facilitating low-cost message delivery by utilizing the non-commercial, cell broadcast channel
- Teaming up with local content providers to ensure suitable content
- Creating a unique communications channel for in-house promotions (e.g. new phones) and information updates (e.g. pricing changes)