LiveScreen® Media for Content Providers
Content Provider Challenges
While content providers have more and more to offer mobile subscribers, uptake of rich media and other types of content has been limited due to access challenges and the inability to deliver the right content to the right users. Content providers require a cost-effective medium for effectively exposing their targeted offerings to a large number of subscribers. And once the content is accessed, they need the tools to analyze usage results in order to ensure optimal content management.
Value Proposition
LiveScreen Media unleashes the latent power of the idle screen, making it the ideal place to promote and drive mobile content usage. Offering content providers the means to monetize the "first inventory" on a mobile device, LiveScreen Media is a cost-effective channel for delivering content to a large number of users.
LiveScreen Media creates value for content providers by:
- Generating new revenue streams
- Pushing rich media to users based on segmentation criteria (e.g. user behavior), contexualization criteria (e.g. day, location, handset type), and user demographics
- Facilitating fruitful working relationships with network operators
- Monitoring, reviewing and analyzing content usage to ensure optimal delivery
- Identifying time slots when user activity is especially high
- Enabling the rapid and easy addition of content
Learn more from Celltick's Case Studies.