Industry & Business PartnersCelltick is dedicated to delivering cutting-edge mobile marketing solutions that not only are rich, diverse and entertaining, but also comply with the latest mobile standards. To ensure that we make good on this commitment and stay on top of our rapidly-evolving industry, we team up with several industry and business partners worldwide.
Underscoring this commitment, Celltick is an active member of several standardization organizations including the Open Mobile Alliance (OMA) and 3rd Generation Partnership Project (3GPP). Within this context, Celltick is involved in creating and maintaining worldwide technological standards such as dynamic content delivery (DCD), cell broadcast (CB), mobile advertising (MobAd), public warning services (PWS), and SIM toolkits (STK).
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Celltick is a Global Member of the Mobile Marketing Association (MMA), the premier global non-profit association that strives to stimulate the growth of mobile marketing and its associated technologies. The MMA is a global organization with over 500 members representing over forty countries. MMA members include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices. |
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Celltick is an Open Mobile Alliance member and complies with the emerging OMA-DCD standards. The mission of the Open Mobile Alliance is to facilitate global user adoption of mobile data services by specifying market driven mobile service enablers that ensure service interoperability across devices, geographies, service providers, operators, and networks, while allowing businesses to compete through innovation and differentiation. Since its inception in June 2002, the Open Mobile Alliance has grown to more than 300 companies representing mobile operators, device and network suppliers, information technology companies, and content providers. |
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The 3rd Generation Partnership Project (3GPP) is a collaboration agreement that was established in December 1998. The collaboration agreement brings together a number of telecommunications standards bodies which are known as “Organizational Partners”. The original scope of 3GPP was to produce globally applicable Technical Specifications and Technical Reports for a 3rd Generation Mobile System based on evolved GSM core networks and the radio access technologies that they support. The scope was subsequently amended to include the maintenance and development of the Global System for Mobile communication (GSM) Technical Specifications and Technical Reports. |
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The MEF is a global trade association representing all participants in the mobile entertainment value chain interested in driving the industry's evolution and commercial potential through collaboration, consultation and promotional activities. MEF is committed to reducing the barriers to entry into the innovative mobile entertainment market, thereby encouraging entry by new businesses and increasing competition and growth to the benefit of all industry players and consumers. |
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The Cell Broadcast Forum (CBF) is a non-profit Industry Association that supports the world standard for cell broadcast wireless information and telephony services on digital mobile phones and other wireless terminals. The primary goal of the Cell Broadcast Forum is to bring together companies from all segments of the wireless industry value chain to ensure product interoperability and growth of wireless market. |
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