LiveScreen enables Commerce through Mass Reach on Mobile
With our LiveScreen platform we enable operators, marketers and advertisers to monetize their mobile users by intelligently targeting the right services and products based on location, context and purchase history. We manage mass market solutions that close the loop between mobile marketing to mobile commerce with patented technology, local knowledge and scale.
With the LiveScreen Platform we provide powerful services and products such as:
- Creating messages on the mobile home screen of all devices on the network when the device is in idle mode
- Extending online infotainment services from the Internet into mobile-friendly services
- Delivering location-aware services
- Advertising and distributing coupons and other commerce services on the mobile phone
- Using SIM-based apps to promote content and services for any phone
LiveScreen products share core capabilities:
- Intuitive user experience:
LiveScreen’s user interface is the essence of simplicity. Silent messages appear on the home screen when the phone is not in use. Depending on the handset type, messages may include text, images, or videos. These messages are promotional messages that are tailored to invite users into interacting with the system as they glance with anticipation hundreds of times a day at these screens. When users see an interesting message, they click on it to access mobile content, products or apps.
- Advanced media management:
LiveScreen management tools handle the entire loop of user interactions across a variety of feeds including merchant coupons, operator catalogs, ecosystem third-party providers, media agencies and advertisers. Other management benefits include message delivery scheduling, user targeting, delivery, analytics, consumer lifecycle management and admin and customer care.
- Broadcast + P2P delivery:
LiveScreen operates over both 2G and 3G mobile networks and utilizes appropriate mechanisms to deliver content to home screens. Point-to-multi-point mobile broadcast (write once – publish to all) is used to reach hundreds of millions of users simultaneously in real time, without any additional network cost. Broadcasts are complemented with point-to-point delivery when the messages are completely personalized to the user.
LiveScreen is available for both feature phones and smartphones. The user interface adapts to deliver the best possible experience, not only for these categories, but also for specific device models and operating system versions.
- Smart segmentation and personalization:
LiveScreen can reach millions of user simultaneously and with no delay no matter what the size of the segment is, customizing the experience for groups and individuals. Segments are based on demographics and additional data from the operator database, and on LiveScreen’s own engine that constantly learns the behavior of users and adjusts their experience accordingly.
- Powerful analytics:
LiveScreen collects and processes data on user engagement. It gives a clear view on the performance of the media operation and marketing campaigns, allowing ongoing control and optimization.