Celltick’s emergency alert system effectively used in Philippines earthquake alerting its citizens in real time

Project Reishi, Celltick’s emergency Alert system was effectively used during an earthquake measuring a magnitude of 6.3 which erupted in Luzon, the Northern Philippines on the 22nd of April 2019.

Celltick’s Mass Alert technology alerted millions of citizens in the region in real time together with information and safety instructions provided by the government.

“The earthquake struck at 5.11pm local time and was felt in the capital and in the north as far as Urdaneta City in Pangasinian province and as far south as Batangas.
Filipinos were quick to receive text warnings from the disaster authority.”


Article: Philippines earthquake: 6.3-magnitude tremor shakes Luzon

Light casualties were reported during a 2nd earthquake in the Philippines thanks to Celltick’s emergency alert system.

Less than 24 hours later, a second powerful earthquake measuring 6.4 struck further south of Luzon, in the central Visayas region of the Philippines.

Celltick’s mass Alert System once again alerted the region’s citizens instantly with clear instructions provided by the governments, avoiding heavy casualties unlike the 2013 earthquake in the region with caused hundreds of deaths and major damage when mass alert systems were not provided by its operators and governments.

Article: Minor damage, 4 injuries recorded in 6.5-magnitude quake in Eastern Visayas

Cellitck’s Mass Alert CBC (Cell Broadcast Center) is installed across Globe Telecom’s network. Celltick is a world-leader in Mass Alert systems, including CBC (Cell Broadcast Center) and emergency SMS platforms, providing the technology which allows governments and mobile operators around the world to deliver emergency alerts and safety instructions to hundreds of millions of residents in real-time and location based manners, without congesting the networks.

Cell Broadcast Technology Mass Alert Service

mass alert white paper imagemass alert white paper image 2

A stable government’s leaders can manage their economy, legislation and law enforcement, medical standards and the defense borders.

But even the most well organized, resourceful government is vulnerable when a significant natural disaster hits. Whether it be earthquake, flood, wildlife, epidemic, tsunami, heat wave or extreme cold front, managing citizen communication and action is a life-and-death challenge- not to mention the risk of long term financial damage suffered by the individual, the community  and the country as a whole.

In 2015 UN reports horrifying statistics  to illustrate the impact. In the past 20 years natural disasters around the world have killed more than 600,000 people, left 1.4 billion injured  or homeless, and cost trillions of dollars in damages.

As the central body of citizen rely on  information and instruction in times of crisis, government around the worlds are working swiftly. They are adopting integrated communication systems and strategies with common rules, well designed legal mandates and real time action plans. Technology is the cornerstone of these efforts. Government officials and emergency managers need a zero-failure, citizen friendly system that makes it quick and easy to instantly reach millions of citizens with a warning message or instructions. They need to be able to contact smaller remote geographic areas and to even reach then when the cellular networks are in overload.   Read more



Mass Alert White Paper

Mass Alert White Paper (PDF)


Celltick Enables Emergency Alerts for Mobile Devices in Taiwan

Celltick’s Cell Broadcast Center (CBC) has been deployed by three mobile operators in Taiwan to deliver emergency warning alerts on 4G, 3G and 2G networks

 San Francisco, Calif., – September 19, 2017 – Celltick, a global leader in mobile discovery and engagement products, announced today that its Cell Broadcast Center (CBC) platform for mobile mass alert has been adopted and deployed by 3 out of the 5 mobile operators in Taiwan – Taiwan Mobile, Taiwan Star and APT.  Celltick’s CBC enables real-time and location-based warning messages in the event of emergencies, to Taiwan’s citizens.

Cell Broadcast (CB) technology allows for time-sensitive content on mobile devices, based on the device’s location. It provides proven capabilities to deliver CMAS emergency messages to cell phones in an affected area, regardless of the size of the area or the subscriber’s service provider. As cell broadcast is not limited by traffic loads, the system operates during disaster, when load spikes may jam the mobile networks. This capability ensures the delivery of messages to hundreds of millions of people at the time of need.

Equipped with advanced APIs for connecting to any kind of network as well as cell broadcast entities (CBE), Celltick’s technology enables federal and/or state authorities to send out urgent warnings, updates, and instructions in times of crisis, such as terror attacks, floods, earthquakes, tsunamis, etc. Messages can be sent to an entire city, county, region or state-wide even if the mobile network is jammed. The CBC also supports Active-Active fail-safe configuration to guarantee continuous functionality even in cases of equipment failure.

Cell Broadcast has been adopted worldwide as a next-generation wireless Public Warning System (PWS). Celltick’s CBC supports all advanced standards including CMAS, EMTEL, EU-Alert, and ETWS and therefore is ideal for service providers worldwide.

For Governments around the world, looking for an integrated cellular communication system, Celltick offers as a CBE its Alert Aggregator platform, to manage emergency events. The Alert Aggregator connects to all mobile operators’ CBCs in the country, and allows professional event management in a national/regional level.

“We’re seeing an increased demand, by governments worldwide, to facilitate Emergency Mass Alert systems to benefit and protect their citizens,” said Ronen Daniel, CEO of Celltick. “Taiwan is at serious risk of many categories of hazards including extreme weather, epidemics, geological disasters and warfare, hence they need to have the best-of-breed emergency notifications system. Celltick’s in-depth knowledge and experience in delivering dozens of similar projects assured a swift deployment, meeting all requirements.”


About Celltick

Celltick is a global leader of mobile discovery and engagement products and services for mobile operators, device manufacturers and app developers.  The company has also developed an overall mobile mass-alert solution including CBC for mobile operators and Alert Aggregator for governments and authorities. The company has more than 270M monthly active users for its products while its current flagship product, START has over 65M installs.  Celltick has close to 100 customers including America Movil, Deutsche Telekom, Vadafone, Airtel, Tencent, Xiaomi and ZTE.  Celltick has subsidiaries in USA, Europe, South America India and Asia Pacifc.  For more information, please visit www.celltick.com.

When content is too good to be kept a secret….chat about it

site news blog sport

We were recently approached by a chat application company who wanted to embed our Start Magazine within their software.

Now, while I’m naturally in favor of promoting our product in every way I can, I do try to apply some common sense and run a quick, initial sanity check to make sure the implementation will create real user value. And more often than not, this is the case; we are already working with developers of over 50 applications who have managed to improve their KPIs by adding high-quality, customized content to their app…but in these cases, they’ve all managed to do this elegantly and logically, integrating it smoothly into what their app is already doing.

So when this chat application approached me, let’s say I was really curious to hear about their vision.

Then the most beautiful thing happened: They surprised me (and that does not often happen in discussions with partners).

You see, their vision to integrate a magazine into their chat app rested on two main objectives:

The first one was quite predictable: to provide a chat user the option of reading something interesting, and instantly sharing it with friends on the chat platform.

But it was the second idea that blew me away.

They wanted to take article commenting to the next level.

How? It’s very simple (now!): You begin reading an article and then open a random, live chat with someone, somewhere, who is using the app as well and reading the same article. Yes, it’s a wild, new social experience: two complete strangers finding themselves chatting about an article they find interesting, in real-time. It’s about connecting people, around chat and content.

Personally, I learned a very valuable lesson: Opportunities are all over the place, and they aren’t always obvious or what you plan for. You may think you “know” your domain… but there is always someone out there who thinks differently enough to bend the rules and create something new from the same starting point.

If you have your own application and would like to get creative with it…
If you also want to get excellent content, free of charge, and actually get paid for sharing it with your users…
If you also agree that “Content is King” and know that adding it will help your application…

Contact me. Together, we can bend some rules.



Celltick- Driving Mobile Engagements for Operators & Device Manufacturers




Mobile World Congress

Feb. 22-25

Mobile advertising to get more creative to target shoppers

Mobile marketing is a rapidly changing landscape and 2016 will see even further evolution. Last year witnessed a huge rise in all kinds of mobile advertising, including traditional mobile site ads and in-application mobile ads, and consolidation of mobile ad networks.
This past year also gave rise to more ad blocking on mobile devices. Apple led this charge, supporting ad blockers on iOS phones and tablets using Safari.
Mobile marketers have been constantly trying to deliver more ads, with more relevance and timeliness, all the while navigating growing challenges. With this in mind, here are some key trends to anticipate in 2016:

Advanced location-based targeting

Marketers already use location-based targeting to deliver mobile ads, but 2016 will look to take that to the next level.
This means ads will increasingly be delivered to more than just general locations, such as particular cities or states. What if the same technology that allows advertising within individual cities and states could be applied to users near or even in bricks-and-mortar stores?
Offering ads based on mobile users’ nearby locations can bring a whole new level of precision and effectiveness to mobile ads.
Instead of simply publishing ads in a particular geographic locale, nearby users might begin to see ads for a promotion going on at the neighborhood Starbucks, for example, making that ad that much more relevant and actionable. This type of advertising could be even more targeted if the promotion was based on previous customer purchases.

Shopping for regular items increases

To date, shopping on mobile devices has consisted primarily of browsing and price comparisons. Look to mobile shopping moving to the next level – more shoppers actually conducting transactions, for more types of products.

With companies such as Amazon rolling out Prime Now, marketers at more traditional consumer goods companies have a whole new realm of mobile advertising opportunities at their fingertips.
Prime Now offers goods such as headphones, books, and gadgets, as well as a plethora of regular items – everything ranging from milk to toilet paper to cold medicine.
As Prime Now and similar services grow in popularity, marketers at consumer goods companies will have an entirely new mobile avenue to advertise in.
The idea of advertising on a mobile device about bread or milk may have been laughed at a year ago, but today, companies such as Maola and Sarah Lee now have real reason to consider mobile ads.

Big Data moves from analysis to implementation

In aggregate, information on mobile users’ site visits can be extremely useful in creating more effective mobile marketing campaigns.
Data gleaned from millions of mobile site visits provides an accurate representation of a populace and their mobile shopping trends and preferences.
Data-driven marketing is growing as a hugely important field, with Big Data analytics allowing marketers to better understand their targets and, in turn, offer more relevant ads to them.
In 2016, Big Data analytics will grow to the next phase, moving beyond after-the-fact analysis to enabling real-time, predictive mobile ad targeting.
No longer will marketers and advertisers simply study data post-mortem to better understand the ebb and flow of particular markets. Now, they will be able to start using data to actually predict trends and create more targeted offers than ever before seen.
AS OF 2015, more Google searches were executed on mobile devices than desktop.
Last year also saw more visits to retailers via mobile devices than desktops. More web users are browsing and shopping on mobile devices, and that will just continue to grow in 2016 as mobile apps and devices continue to mature technologically.
Users will get more comfortable in conducting actual transactions on mobile devices.
With mobile shopping becoming easier and more secure, mobile marketers will continue to push the envelope to find creative, unique ways to target ads at these shoppers.
Source: http://www.mobilemarketer.com/cms/opinion/columns/22241.html
Ramgopal Vidyanand is vice president of corporate marketing and business development at Celltick, Fremont, CA. Reach him moc.k1558437957citll1558437957ec@dn1558437957anata1558437957

How to grow a partnership from a single trial into a major booster

That one small trial with an OEM partner or carrier can become so much more.

Guest author Ramgopal Vidyanand (Anand) is vice president of corporate marketing and business development at Celltick. 

Partnership deals are never really closed—even if your initial deals don’t cover additional opportunities.

Entrepreneurs often start small, on an experimental basis, with the expectation of growing the reach of their products from city to city, state to state, country to country, or from one device to multiple devices. Within that approach, there are always growth opportunities.

Even after you’ve expanded your partnership as much as possible, there are relationships to nurture, case studies to create and intros to make. The weight cannot be just on the sales teams, it’s a company-wide effort to ensure your trial turns into a bigger partnership.

When we secured a partnership with a top cellular carrier in one country, our team was ecstatic. We knew that if we played our cards right, the partner would bring our app into cellphones across Europe. We’ve done this in the past, and we knew that it would take a concerted effort, so we prepared for it. Today, we are partnered with over 50 OEMs and mobile carriers. Now, we continuously focus on expanding our partnerships. Here’s how we do it.

Set and reset the right KPIs

Bear in mind that “show me the money” may not always be a company’s mantra. Of course revenue is always an important factor, but OEMs (original equipment manufacturers) and service providers also focus on customer satisfaction, business intelligence and engagement. It’s not always about just turning a profit from your app.

Each country and company will have their own unique objectives and goals, which will keep changing at different times based on market conditions. Listen to their needs, understand the KPIs (key performance indicators) that would be key to their success and tailor services to help them achieve their goals.

Here’s an example from my own experience: In one region of a very large European operator that we worked with, our KPI was only revenue for about a year. Then a management change brought a new head who was much more concerned with the volume of complaints received every month. That became the main KPI over the next 6 months.

We spent weeks trying to understand the problem, working with the head of customer service, and revamping customer service training. Then we noticed that tech support calls asking for help on using the app were logged as complaints. Other communications were also errantly categorized.

Six months after we implemented the customer service changes and met those KPIs, revenue returned as the focal point again. As times change, so do the needs and the definition of success for the partners. Target metrics can and will change numerous times, and you need to be prepared to cater to these changes. Create multidisciplinary teams in which everyone knows the common goals and can work toward achieving your goals.

Always be testing—and teaching

It’s important to remember that we are doing business in a market that’s always changing its trends and needs. In a constantly shifting industry, we aren’t always going to make all of our clients happy. Understanding what went wrong could be a valuable lesson for future partnerships.

If you find that an experiment goes wrong in a particular market, share that with other teams in the company, so the same mistake doesn’t get repeated.

When we found that selling ring-back tones on our app worked very well in Russia, we implemented the same feature into our app in Southeast Asia. We did a very small trial, and although the project looked promising, we found that it did not work very well. We wound up abandoning it.

What works in one market may not work in another, and what fails could become your surprise hit somewhere else. Either way, you don’t want you or your partners to wind up with burnt fingers. So continuously research the markets that you are involved in, so you can find out what’s not working early.

Truth builds trust

Stuff always happens, and even if you’ve done all the research, sometimes you just don’t hit the mark anyway. If something went awry, let partners know that something failed and explain why it happened—before they ask you about it. Present it with a plan for next steps and a solid strategy, and it might not be as bad you think.

Handling those relationships with honesty may be easier said than done, but it’s crucial. If you don’t make those foundations strong, your deals will amount to Jenga towers that could fall at anytime.

That can be easier to manage in smaller trials, which is one reason limited runs have become rather standard among even the biggest OEMs and carriers. Many came to this conclusion, after having learned valuable lessons from the past.

In 2013, Facebook launched Home on HTC First. Known to many as “the Facebook phone,” the device landed on AT&T and rolled out nationwide with much fanfare. It was a disaster. Within a month, the company dropped the price within one month from $99 to $0.99 cents. Turns out, the problem wasn’t the pricing, but the flawed value proposition of the interface. Customers flocked to return the phone, and AT&T quickly dropped the First altogether. Many at HTC blamed Facebook’s Home for the flop.

Many operators and OEMs carry out smaller trials with just one device, one geography or only a limited number of installations. These trials can take anywhere from 6 to 18 months.

If something misfires or goes wrong during that time, don’t be afraid to disclose it. Partners want to hear about successes, obviously. But in a true relationship, it is not just about the wins; it’s also about how you handle the failures and work through them that can strengthen your bonds.

In 2006, we signed on with a widespread South American mobile carrier, working with them through shifting KPIs and numerous problems. Its confidence in us was at a different scale when we developed a new product line years later.

Relationship building is the foundation for growth

Sounds simple, but don’t forget to keep in touch. Before you know it, you might realize that you have gone more than two weeks without contact with your partner. If your expansion plans succeed, you may even have find yourself stretched across a number of them, and you need to check in with them all.

Setting up regular progress calls with clear data discussions ensures that you are following up on the KPIs and results. Weekly or biweekly meetings are also critical to building lasting relationships. You want to let your partners know they are a top priority.

With one of our long-time clients, we slowly let the account move from a complete mapping of our relationship to a matter of maintenance by an account manager. It happened slowly, and no one on the team picked up on it. We had lost focus on the account from a management perspective. Then one day, the CEO of the operator visited our booth at a trade show and asked if he could meet with us. We realized that our attention on this partner had slipped.

We immediately started to revamp the relationship and nurture it back to health. The partner has been continuously growing in revenue ever since. The company has now grown five times in revenue, becoming one of our largest customers.

Make sure they look sexy

Your partners can become your very own sales force—a very effective one. Make sure they look good, and they could become your staunchest supporters. That’s very valuable, particularly in front of other prospects.

One partner wanted to better understand how we can generate higher ARPUs (average revenue per user). After much discussion, we decided to test different ways of natively generating revenue. We realized that we could increase the revenue generated from 5 cents per active user per month to $1.10 per active user within 4 months.

The operator was thrilled that we were able to increase its profits for no extra cost, and it not only decided to rapidly expand our reach, but it become our evangelists in the market.

Article source: http://readwrite.com/2015/11/03/partnerships-oem-growth