Leading European Device Manufacturer Reports Strong User Adoption
for Android Devices with Celltick Start
MOBILE WORLD CONGRESS 2016 – Barcelona – February 23, 2016 — Celltick, a global leader in mobile marketing, and Logicom, a leading European provider of smartphones and tablets, have announced that sales of Logicom Android smartphones powered by Celltick Start have surpassed the half-million mark
“We have seen a strong adoption of Celltick Start based Logicom Android devices by our customers,” says Bernard Bessis, CEO Logicom. “We attribute this success to Start’s capabilities of providing a highly personalized easy to use interface that give individual mobile users exactly what they want when they wake up their phones. This is clearly helping drive market appeal for our products. Start has also enabled significant revenue streams that have been increasing month over month for us.”
Based in France, Logicom is as an innovator in the market for smartphones and tablets. With 20 years of experience, the company is a major player that believes exceptional mobile interactions should not be a luxury. Logicom first embedded Celltick Start in 2015, and has had tremendous success across its product lines offering the Start solution.
Start provides users with what they want most when they turn on their phone. With Start, users get a start screen from which they can call, message, take photos and launch their favorite apps with a single gesture. Users can also access their preferred information, including news, social media, sports and videos. Start is adaptive and is different for every user, with an intelligent back-end that identifies user traits and tailors their start screen dynamically to their behavioral trends. Companies across the mobile ecosystem – from device manufacturers, to operators, to developers – can use Celltick Start to increase customer engagement, win new subscribers and enhance revenue streams.
“We are delighted that Logicom has had so much success with Celltick Start,” says Ronen Daniel, CEO Celltick. “The product’s capabilities have helped Logicom differentiate and increase revenues in the extremely competitive European cell phone market while providing a compelling value proposition to the end user. We look forward to a long term partnership between the companies.”
Celltick is a global leader in mobile marketing. Celltick’s Start is a next generation personalized intelligent interface for Android devices. Over a million new devices are sold with Start as its interface. Celltick is unique in creating and managing mass market mobile marketing solutions for mobile operators, large media companies, device manufacturers and large brands. Celltick enables its partners to engage and monetize their users on the mobile. The company drives billions of transactions annually across more than 150 million active consumers across its different mobile platforms in over 25 countries. A rapidly growing company, Celltick has subsidiaries in Europe, Asia, South America and the U.S. For more information, visit www.celltick.com.