Celltick’s emergency alert system effectively used in Philippines earthquake alerting its citizens in real time

Project Reishi, Celltick’s emergency Alert system was effectively used during an earthquake measuring a magnitude of 6.3 which erupted in Luzon, the Northern Philippines on the 22nd of April 2019.

Celltick’s Mass Alert technology alerted millions of citizens in the region in real time together with information and safety instructions provided by the government.

“The earthquake struck at 5.11pm local time and was felt in the capital and in the north as far as Urdaneta City in Pangasinian province and as far south as Batangas.
Filipinos were quick to receive text warnings from the disaster authority.”


Article: Philippines earthquake: 6.3-magnitude tremor shakes Luzon

Light casualties were reported during a 2nd earthquake in the Philippines thanks to Celltick’s emergency alert system.

Less than 24 hours later, a second powerful earthquake measuring 6.4 struck further south of Luzon, in the central Visayas region of the Philippines.

Celltick’s mass Alert System once again alerted the region’s citizens instantly with clear instructions provided by the governments, avoiding heavy casualties unlike the 2013 earthquake in the region with caused hundreds of deaths and major damage when mass alert systems were not provided by its operators and governments.

Article: Minor damage, 4 injuries recorded in 6.5-magnitude quake in Eastern Visayas

Cellitck’s Mass Alert CBC (Cell Broadcast Center) is installed across Globe Telecom’s network. Celltick is a world-leader in Mass Alert systems, including CBC (Cell Broadcast Center) and emergency SMS platforms, providing the technology which allows governments and mobile operators around the world to deliver emergency alerts and safety instructions to hundreds of millions of residents in real-time and location based manners, without congesting the networks.

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