Over 1M new devices being sold with Start based interface globally creating significant growth

MOBILE WORLD CONGRESS 2016 – Barcelona , February 23, 2016Celltick, a leader in mobile marketing, today announced that its Start based Android interface has seen significant adoption by large global operators as well as large device manufacturers. Some of the larger partners rolling out Start includes America Movil, Deutsche Telekom operations in multiple countries, Cable & Wireless and large OEMs such as ZTE and BLU. The company has witnessed an increasing adoption of its Start platform by partners due to its superior performance, data intelligence capabilities and significant user liking.

Start is an intelligent customizable interface layer for Android devices that provides users with what matters most to them when they wake up their phone. It provides users with fast access to apps, contacts, news feeds, social media, music and more. The Start data intelligence customizes the interface to make it unique for each user while enabling operators, device manufacturers and advertisers to have targeted engagement.

“We are glad to announce that we have passed the significant milestone of over 1M devices that get activated monthly with Start as the default interface. We are extremely proud that such large operators have spearheaded in adopting Start showing significant confidence in Celltick as a partner,” said Ronen Daniel, CEO of Celltick. “We are determined to keep providing value to end-users as well as to our distribution and monetization partners.”

About Celltick

Celltick is a global leader in mobile marketing. Celltick’s Start is a next generation personalized intelligent interface for Android devices. Over a million new devices are sold with Start as its interface. Celltick is unique in creating and managing mass market mobile marketing solutions for mobile operators, large media companies, device manufacturers and large brands. Celltick enables its partners to engage and monetize their users on the mobile. The company drives billions of transactions annually across more than 150 million active consumers across its different mobile platforms in over 25 countries. A rapidly growing company, Celltick has subsidiaries in Europe, Asia, South America and the U.S.  For more information, visit www.celltick.com.