Celltick to provide high value managed mobile initiated commerce services

San Francisco, Calif., – Sep. 9, 2014 –Celltick, a global leader in mobile initiated commerce announced today that it has been chosen by Bharat Sanchar Nigam Limited (BSNL), a leading Mobile Service Provider in India, to provide high value mobile initiated commerce services based on its highly successful LiveScreen platform. Theservice which will be managed by Celltick is expected to be launched by the end of 2014 and will be named as ‘BSNL BUZZ’.

Celltick will implement a service that caters to BSNL’s subscribers through an interactive and engaging mobile medium, which will allow them to easily discover and interact with a large variety of services in a user-friendly manner. The service will deliver location-based information services in local Indian languages and will allow BSNL to reach its consumers in a cost effective, non-intrusive and friendly manner.

Under the brand name ‘BSNL BUZZ’, Celltick will provide a wide variety of services, including coupons that provide economic value to the consumer, content and service discovery and advertising subsidized services. BSNL and Celltick will deliver exclusive benefits to consumers.

“For launching ‘BSNL BUZZ’, BSNL chose to implement Celltick’s LiveScreen service to leverage Celltick’s experience and expertise in creating a service that delivers value to the consumer while ensuring monetization for the operator. Their proven media management capabilities and proven success in managing large volume services will aid us in providing the right services for our subscriber,” explains Mr Anupam Shrivastava, Director (CM) BSNL Board. “Our objective is to deliver high value, easy to access services that will enhance our brand image and provide real and substantial benefits to our subscribers”.

“We are very excited that BSNL has chosen to partner with us” says Ronen Daniel, CEO of Celltick. “Our LiveScreen based managed services have been very successful in reaching a wide audience in India. We are confident that we will enable BSNL subscribers to easily access much-desired, real-time information and services. We have proven repeatedly that we can make mobile initiated commerce adapt to growth markets and have established ourselves as a leader not only in being able to reach the consumer but to also monetize by providing value to the consumer”.

Celltick powers billions of mobile-initiated commerce transactions for virtual and physical goods serving more than 110 million active consumers across 25 countries.


About BSNL

It is one of the largest & leading public sector units providing comprehensive range of telecom services in India operating more than 100 Million lines. In fact there is no telecom operator in the country to beat its reach with its wide network giving services in every nook & corner of the country & operates across India except New Delhi & Mumbai.

About Celltick

Celltick is a global leader in mobile initiated commerce. Celltick’s Start is a next generation personalized intelligent interface for Android devices. Celltick is unique in creating and managing mass market mobile marketing solutions for mobile operators, large media companies, device manufacturers and large brands. Celltick enables its partners to engage and monetize their users on the mobile. The company drives billions of transactions annually across more than 110 million active consumers across its different mobile platforms in over 25 countries. A rapidly growing company, Celltick has subsidiaries in Europe, Asia, South America and the U.S.  For more information, visit

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